Channel marker
rebrand
Branding | Illustration | Packaging
The Channel Marker Logo system comprises various components tailored to suit a range of assets, seamlessly scaling from expansive signage to subtle digital watermarks.
In the ever-evolving landscape of the cider industry, Channel Marker Cider has embraced a dynamic transformation with our recent rebrand. Stepping away from the confines of tradition, our journey began with a realization that our old branding, while undeniably beautiful, was somewhat stifling. The use of serifed fonts and intricate logos, while charming in their own right, presented a challenge when attempting to adapt our visual identity across various mediums.
Primary and secondary colors work together, inspired by nautical charts and reflecting the beautiful shades of the sea they represent.
Our commitment to translating the essence of Channel Marker Cider into a versatile, responsive, and impactful brand led us to question the very core of our identity. We acknowledged the inherent beauty of our existing artwork but recognized the need for a more adaptable design that could seamlessly transition from the side of a building to the dimensions of a postage stamp.
Channel Marker Cider in the Wild! The branding of our cans, in particular, preserves a distinct core identity for effortless recognition. Simultaneously, it infuses unique charm, ensuring a standout presence on crowded shelves amid competing products.
The rebranding process kicked off with a dedicated exploration of who we are as a brand. In the initial phases, we delved into a comprehensive search for imagery that resonated with the spirit of Channel Marker Cider. This visual exploration was not merely an exercise but a quest to distill the soul of our brand into key characteristics that would define our new identity.
With a plethora of inspirations at our disposal, we embarked on the meticulous process of distillation, identifying the core elements that truly encapsulated Channel Marker Cider. These distilled characteristics formed the foundation upon which our new brand would be built, paving the way for the creation of distinct and versatile brand elements.
Initial ideation to refine the essence
of our brand.
of our brand.
The culmination of this process resulted in a diverse array of elements that not only complement one another but also possess the strength to stand alone. These elements, carefully crafted and curated, have been thoughtfully designed to seamlessly interact in a myriad of lockups, ensuring adaptability to various spaces and formats.
An array of labels showcasing the versatility of the brand identity system
Channel Marker Cider's rebrand is not just a visual overhaul; it is a strategic evolution that reflects our commitment to innovation, adaptability, and an unwavering connection with our roots. As we unveil this new chapter, we invite you to explore the freshness, versatility, and vibrancy that define the renewed Channel Marker Cider brand. Our rebrand is a testament to our dedication to being not just a cider, but an iconic and resonant symbol in every context.